A crash course on #hashtags

A doodle of #hashtags

A doodle of #hashtags

One of the ever-popular trends on Instagram is the hashtag. Since their creation, hashtags have made it easier for us to quickly find and browse topics we are interested in.

The hashtag, which was first introduced on twitter, has grown to become a major trend in social media. In 2012 the American Dialect Society declared “hashtag” as the word of the year because of its impact on our culture – and on modern day language.

Instagram users incorporate hashtags to their posts so that they can organize their content and track other content related to their keywords (hashtags). In the same way that users utilize hashtags to organize and share their content on social media platforms (like Instagram), businesses are taking advantage of their popularity and are using hashtags to help market their products.

Google engineer Chris Messina who introduced hashtags in 2007 says,  “the best hashtags are used sparingly, when they add value or zing,” during an interview with NBC’s social media editor, Lou Dubois. Messina suggests that users are engaging in “poor hashtag grammar” by posting a series of unnecessary (and poorly #placed) hashtags.

#thisisright and #this #is #wrong
Whether you use hashtags for work or pleasure, #chooseyourhashtagswisely.

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4 comments

  1. scottishmomus · November 21, 2014

    Who knew there was such a thing as hashtag grammar! I’ve only recently discovered what a hashtag is. 🙂 And it doesn’t really look like a pound sign, or is that just me? I need to get to grips with social media and its ways. This has helped. Cheers!

    Like

  2. Pingback: Hashtags: What are they and when do you use them? | Dinnertime Marketing
  3. kiandavidgriffin · December 3, 2014

    Reblogged this on Raptor Social Marketing and commented:
    Great post, good points!

    Liked by 1 person

    • plcobos · December 3, 2014

      Thanks for reblogging my post! Such an honor!

      Like

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